Target audience

Prior to my horror movie trailer production I had to establish my main target audience, so I was able to work with this to an advantage. A target audience is the primary group of people that your products are aimed at. For example; it can consist of targeting people of a certain age group, gender, race, etc. Before the making of my trailer I decided that I wanted my trailer to be for the audience, aged 15+, as I have certified it as an 15+ certificate. As horror films often contain scene with lots of gore and murder they are not suitable for those of under the age of 15, depending on how strong the violence and explicit the images were. As my film would contain lots of gore and murders I decided that I would classify my film as being an 15.

Sound and music

I am currently going through a lot of horror movie tarilers and analysing the soundtracks and the background noises, trying to get more of an idea of what sounds to add in and how long for and whether or not to have a sound bridge, through one of my scenes and the credits.

So far, I have added in a zombie roar, that fits in with the scene of the creature attacking a school girl. I have also added in dramatic music for the end scene, where the zombie makes eye contact with the camera.

I am going to make a list of all the soundtracks from existing horror trailers and will experiment them with my trailer and will decide which, out of them I will use.

Idea changed

I have decided to change make a few changes to my trailer, as before the scenes were too long and to stick to conventions, I need some quick pace scenes. So I have cut down a lot of the scenes, making them five seconds at the most, which creates more of a thrilling atmosphere, which is perfect for a horror.I have looked at even more existing horror movive trailers and saw that most of them don't show the attacker until around half a minute in. I decided to challenge the conventions slightly and added a one second glimps of the zombie, to get my audience more hooked in and wonger what it was they have just seen.

Script

News report
Good morning.
Breaking news. Huge explosion at a local chemical factory earlier this morning and all what was seen was a human-like creature exit the burning factory, heading for the crown wood school, so I advise everyone around or in that area to get out as soon as possible. Don't go into dark places, stay in groups and look out for each other. This creature is believed to have set fire to the chemical factory, so is capable of murder. Keep safe. Police are on their way.

News report filming

I have watched a few news reports on youtube and have picked up a few points on how to do a news report and how to make it look as real as I possibly can. I am currently writing a script.....

Editing...

One of the things I have noticed whilst editing is the lighting of the clips. When I recorded the scene outside, as it was in the day time the scenery is too bright and doesn't really create a scary atmosphere. To resolve this problem, I took advantage of the uses of a Final cut pro by using colour correction, and made the picture as dark as I needed it to be.

Pictures of the zombie

These are some of the images I have taken of the zombie in my trailer. Doing the make up for the zombie took around 2-3 hours but however, I feel that it was worth spending this much time on it, as the end result was pretty impressive. With some of these photos I have taken, I am going to create a dvd case and a movie poster, trying to make my movie appealing to my targeted audience, making it look as frightening as I possibly can.