There are key links between my trailer and two ancillary tasks that make all three combine really well, I will discuss all of these in detail below. The same character from the trailer is used on both my DVD case and film poster, making the creature recognisable to the audience.
The main technique I have used to give my three media products a joint identity is continuity. As previously stated all three media products feature the same character but have used the ancillary tasks among each other. I feel that by adding the creature to both my ancillary tasks, really links them both to my trailer, as by doing this, it gives the audience a feel of what my trailer is like, giving them a feel of the content of the trailer. In all three products, I have made it more personal, by getting the creature to look directly into the camera, inviting people in to watch the film.
I knew from the beginning, just after deciding the genre of movie I wanted to make, that I wanted the ancillary tasks to have a bit of gore and have a slight frightening effect to it. Whilst researching and looking at existing horror movie posters and cases, I noticed that they all had a certain theme to it, which was that they mostly all contained the same colour on both case and poster, had a scary effect to them and that they mostly all had the 'creature' on the front, looking straight down the camera, creating that personal look. Also I noticed that the text on both products were positioned in a certain way, for example, the title is always positioned at the lower middle of the product, as well as the actors' names positioned in a certain way at the top of the products. I feel that all of these makes the products look more professional and much better and links them to the main product.
My trailer contains a lot of colour and is recorded in colourful surroundings. I did this as I feel that it is important that a horror trailer contains a lot of graphics, as I feel it will make it look much more dramatic and frightening. I wanted to add the same effect to my ancillary tasks, as I wanted the very same effects. Most of the current existing movie trailers I looked at, all contained bright and effective colouring, which I feel made the products more effective. I am therefore, not only creating a link between my ancillary tasks and my main product, but I am also creating a link between my products and the existing products that I researched and looked at, especially the ones I took inspiration from, which was the Evil Dead trailer and products, which I think worked out really well for me, as it allowed me to create better and more successful products.
There was a particular font that I used for my trailer, movie poster and DVD case, to create synergy to my products, which was a 'GRUNGE' font 'Destroy'. I did a lot of research around fonts to find this certain one, which I feel is perfect for my products, as it really expresses the horror genre. By using this font, it made the products look appealing to my target audience, as the font is not only in a big, bold and intimidating font, but it is also in bright red, which connotes danger, blood death, etc. By making the products appealing to the audience, they are going to be much more interested in the main product itself.
Whilst creating both of my ancillary tasks, I tried to add as much gore as I possibly could, but purposely not adding any in my main product. By doing this it allows the audience to think that the trailer is only a basic outline of the movie and making them think how much better the movie will actually be.
The main source of synergy in all my products is through the use of the face of my main character. To do this, I included a large amount of close ups in my trailer, as well as my DVD case and my movie poster, which was a good effect, as it made the character recognisable and made the tasks more successful and professional.
To effectively evaluate my ancillary tasks they need to be compared to existing products. One of the important things to consider is where my audience will most likely find and consume these products. I did some further research to find out where exactly my audience would consume these products and found out that my products would most likely to be released in retail shops, such as HMV, WHSmith, blockbuster, etc. Films such as Harry Potter and Twilight movie posters and DVD cases are sold in retail shops. The movie poster that inspired me most in the creation of mine, was 'The Horsemen'. I decided to stick with the theme of the poster, keeping the one main character in the middle, on the front, using quite a large and standout font, in red and stuck to a dark background, which I feel gives off a really good and frightening effect.
When considering my ancillary tasks and my main task as a single piece of synergy, I feel that they work effectively together. The mood and effect you get in the main product is reflected in both my tasks, as you really get a feel of the trailer, just by the ancillary tasks. It is quick and easy to make the connection between my main task and my poster, due to the fact that my poster matches the dark mood in the trailer and because I have put the main character in both tasks, it is instantly recognisable. This is similar to the movie 'Friday the 13th'. The poster to Friday the 13th is very typical, and has all the factors a horror movie poster should have, for example, the main character being the only one on the front, placed right in the middle, big bold titles, bright red font, etc. This movie matches the feels of the main task in a similar way to my poster and trailer does. Similar to Friday the 13th, my ancillary texts and main task have a lot of intertextuality. This allows for the creation of an overall image for my products which can easily be recognised.
No comments:
Post a Comment