All horror trailers follow a set of conventions to make the trailer look successful. Conventions of horror hasn't really changed mych as usually by sticking to conventions are more appealing on the eye for the audience to watch. Here is a list of typical conventions of a horror trailer:
Shows the 'best bits' of the film to attract viewers
Deserted houses
Unreadable book
Death and blood
Gore
Titles at the end
Dark locations
Killer
Masks
Dark scary atmosphere - dark clouds
Dramatic camera angles
Actions is interupted with credits on screen
Music indicated a frightful moment coming up
Icolated location - not many people around
Battle of good vs evil
commanly used dialogue - 'who are you' 'what do you want'
Disruption of normality
These two horror trailers show most of these conventions being used, resulting in successful trailers.
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