IMR stands for Institutional Mode of Representation, which is the dominant mode of film construction. In 1914 this was a particular style that was developed after the turn of the century and became the norm. The purpose of the IMR was to try and attempt to create a fictional world on screen that the audience would feel a part of, almost like they are taking part of the story.
Although horror scenes isn't exactly an ideal world to want to be in, people still imagine themselves in the characters position and say what they would do differently and imagine fighting and defeating the creature/killer themselves. This is how IMR links to my genre of film.
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