Target audience research

To get an idea of what my target audience want and what they like to see in a horror trailer I will carry out reserach which will involve me talking to them and finding out what they like to see, the things they expect and what they would change from existing horror movie promotion packages and . I will also produce a pre production questionnaire, analyse the results in order to get feedback which will influence my practical pieces. Carrying out a focus group will give me a specific idea of what my main target audience will want and so this again will influence my final promotional package pieces.